I had the privilege of working with both Tool of NA and the FIG Agency as a creator. This project was an experiential design for CNN+ in New York.
The brief was to create a New York style newspaper shop, that looked like it had been there for a while. My part was the design the moving digital magazine covers and help manage the digital aspect of the magazines.
sudds, is a laundry detergent brand that focused on putting the fun back in your washer with different colors and scents.
I was the Creative Director of this brand. I created the logo, branding, directed the photoshoots, and also created all the marketing materials. I also was in charge of product development and design.
Lucchese is the premiere American-made boot company. They have been in the industry since 1883.
I had the privilege to help them with their creative process and design. I managed several designers and project managers. I also set up photoshoots and experiential designs for concerts.
Teen Kitchen Takeover: Jumpstart your cooking skills and own the kitchen with confidence and creativity. These 75+ easy recipes and skills will wow your friends and family. This isn't just a cookbook. It's your ticket to quickly and easily master the basics of modern cooking.
I was the Creative Director for this cookbook and the brand. I created the concept, designed the book, art directed the shoots. I also created the marketing for the brand as well, with a small team of designers and photographers.
Project Yes is all about fun and getting out of the mundane! We created scratch-off books for couples. families and even self-care! It was easy you pick a page and scratch off the foil to reveal a fun date or family outing.
I was the Creative Director for this company. I created the branding, logo, products, directed the photoshoots, and also created marketing materials. I was in charge of a small team of designers, photographers, and project managers.
This is one of the many cookbooks in the Kitch company. It has 50 of the most indulgent recipes you have ever had! It was a blast to shoot and even more fun to eat!
I was the Creative Director for this cookbook and the brand. I created the concept, designed the book, art directed the shoots. I also created the marketing for the brand as well, with a small team of designers and photographers.
The Better Block Foundation is a 501(c)3 nonprofit that educates, equips, and empowers communities and their leaders to reshape and reactivate built environments to promote the growth of healthy and vibrant neighborhoods.
I am a freelance creative producer for them. I created a new style brand guide and now create flyers and other collateral for this company.
D Magazine is a Dallas magazine that is recognized across the country as one of the top city magazines.
I worked with three different Art Directors for 4 magazines titles as a lead on processes and workflow. I was a project manager, photo researcher, scheduler, style assistant, and more for the most critical elements of the project. I helped envision the creative briefs, budgets, and schedules of each project with photographers, internal teams, and other designers. Worked as the Production Manager on coordinating all phases of production (pre-production to final product) between creative, editorial, logistics, operations, and finance. I was in charge of yearly calendars for every department and streamlined all processes and improved workflow.
Erin Mathews is one of the highest-earning real estate agents in Dallas. I have been working with her for the past five years. From the beginning, we have been working on branding and ad design and rebranding her website.
Foodgasm is a cookbook from the company The Kitch. You deserve to have it all—delicious meals that are fast, simple, and so good no one will ever believe they’re plant-based. Foodgasm: Plant Based (Volume One) will take your meal time from “meh” to “OMG”. Includes 96 plant-based recipes from renowned chef Jessica Klein, including recipes for Breakfast, Soups, Salads, Carbs, Veggies, Sauces, Dress, Dips, Tops, and Party Food. Get ready to eat #InstaworthyAF.
I was the Creative Director for this cookbook and the brand. I created the concept, and designed the book. I also created the marketing for the brand as well, with a small team of designers and photographers.
The Kitch is a cookbook company that believes in cooking for all. It is messy and fun and it should be for everyone! There are three different cookbooks in this brand: Teen Kitchen Takeover, Guilty Pleasures, and Foodgasm.
I was the Creative Director for this brand. I created the branding, logo, all of the designs for the cookbooks, art directed the photoshoots and also created the marketing.
VIBE x MCB is an online workout platform that teaches you how to dance in the comfort of your own home. Melissa is the teacher who films videos weekly for a subscription-based audience.
I created the branding, the logo, website and also filmed her new dances weekly.
The Luxe Wellness is a healthy lifestyle brand and is run by Laine Betchel.
I created her branding, website, and also Shopify store. We are currently working on branding for a new product.
Johnnie Studios is a boutique team of highly-specialized marketers that left their leadership positions in the agency world to create a transparent studio model rooted in strategy and content services.
I have been a freelance designer for them for 2 years. I have worked on projects for Mircosoft, Amazon, and other major tech companies. My projects include whitepapers, emails, website design, and ad campaigns.
